[Womenswear, navy a predominant color / Image Source]
By the time you read this, the Phillip Lim for Target collection is most likely sold out of the good pieces online and your local Target is probably ransacked. Some may feel that they hit gold, some will mock those who went crazy over this collaboration, and others are asking “Phillip who?” I fall in the first category. When I first heard about this joint line over the summer, I immediately panicked. There was the excitement of a designer such as Philip Lim making an affordable line for the masses, but there was also the sheer fear of fighting the crowds (online or physically) on the day of the launch to snag one of the handbags or that oh-so-beautiful leather jacket.
This is not a post recollecting the purchases made. This is a post about the unexpected social experience that I partook in through early morning hours and the humor (maybe delirium) that kept me going.
“It almost feels like we really were just being used as one big social media e-commerce experiment #philliplimfortarget” –@FashionOpEd
[One of the much anticipated handbags – Sold Out]
For starters, I have never been good at getting there right when it starts. I would either forget the launch date or try to guess at the time and keep refreshing the homepage. The latter approach is so 2011. This time around, I learned a whole new different strategy thanks to sources like CNBC and Racked. Other than making a list and prioritizing so you don’t go off on tangents, I discovered that Twitter was actually the best source to know when items became available. With hash tags of #philliplimfortarget and #limsanity, people were sharing links to items before the Target homepage announced its availability. So as midnight neared on the East Coast, it began.
“Sitting in a gas station parking lot refreshing for the #philliplimfortarget tag like its completely safe and normal” —@TheNerdyKatie
The initial stuff that became available was benign (e.g., sweaters and shift dress). What everyone was waiting for were the handbags. People were sharing the latest links, information and so forth. But as the night dragged on, people started to antsy and quite frankly a little loopy. I started to stop paying attention to shopping and started to just read tweets. I don’t know if it was the lack of sleep or the frustration felt at Target for holding back on the handbags, but people were getting down right witty on Twitty.
“I am beginning to wonder why I am up why I am waiting up til 3 AM for a $50 bag #goodnight #philliplimfortarget” –@TalkLV2Me
“I’m so tired of waiting to spend money on #philliplimfortarget #firstworldproblems” –@catddc
“So scared that if I go to the bathroom, I will miss the purse release #philliplimfortarget” –@anaelectraheart
[Menswear, cool looks but not as much of a land grab as women’s / Image Source]
By 3:30 am, I called it a night. I was able to get what I was looking for including a few items for the hubby and yes, a handbag. Was it necessary? Was it worth triggering my credit card company’s fraud alert? I’ll find out soon enough when my shipments come in. Regardless, the social experience, laughter, and witnessing technology transform the retail experience was enough reason to stay up. With that, I leave with you the best tweet of the night.
“My husband before going to bed ‘Why r u worried about getting a ‘fake’ Phillip Lim bag? #LookBackWithHypnotizedEyes #philliplimfortarget” —@StyleDelights